How with the help of advertising in Yandex and Google we managed to effectively use 2,500,000 rubles. and receive from this more than 3,500 applications from new clients in 1 month.
A car, being an expensive product, requires a different approach to advertising. There are quite a lot of car dealerships in Moscow and each has its own sales plan. Therefore, the level of competition is quite high. For some requests, in order to get at least a small share of traffic, you need to increase bids to 2000 rubles. per click.
Decisions made
At Yandex, we have focused on YAN. We made sure to keep the cost per click as low as possible. And having a wide coverage of the target audience, this made it possible to receive requests at an average cost of 700 rubles, despite the conversion of only 1%. There were also requests from Search, but noticeably more expensive. Interest targeting has shown good results on Google.
Results
- Over the course of a month, more than 3,500 calls and applications from new clients were received. These indicators were maintained further.
- Thanks to the increase in applications, the number of sales increased in direct proportion and this result was recorded. Thus, the car dealer was able to scale their business using contextual advertising even faster.
- By reducing the cost of applications, the return on investment in advertising has increased significantly.
