How did you manage to get advertising campaigns to bring in applications for 550 rubles? in a highly competitive field.
This area is competitive and this makes the stakes high. But among the many routes and types of cargo, the degree of competition varies. And, especially for a new company on the market, this can be a big advantage in the first months of its development. The USP (unique product offering) and the characteristics of the site also play a big role.
Decisions made
The most important thing for this direction is the correct structuring of requests. All selected phrases were divided by tonnage and type of cargo, by type of transportation and route. There are many directions and types of transportation, but for each client on the website it is important to show the information in detail that interests him. In order not to multiply many pages on the site, we decided to implement an auto-substitution script. The substitution responded to the value of the label, which contained the delivery direction and type of cargo. This made the information on the site as relevant as possible to customer requests.
Results
- Almost from the first days of launch, the resulting conversion was more than 3.5%, and applications cost 550 rubles each. average.
- According to the customer, already from the first week he was able to receive “hot” requests, and from the second there were already 2 orders.
- The advertising paid for its expenses already from the first month and brought profit to the customer.
